Hah! Okay, so I loved the place and wished I had more time to get my bearings. It's a madhouse like you guys describe. Like a louder, more rustic, hipster version our Jones on 3rd - and possibly better food (but can't say yet) and definitely better street parking.
The sandwich was delicious; although I made the mistake of saving half and the grease pooled underneath, which made me realize what I had just put in my body (salad today).
I will try to be delicate about this part and just say, demographically, things sure have changed in Venice.
I will be in the area a few more times the next few weeks and will definitely go back.
Thanks for the nudge guys!