I'm glad Local is in the world, too. But it's making the mistake that the hippies made, making food that was unappealing, but pushing it anyway, because it was nutritious. Then everyone hates "health food" and distrusts anything that's "good for you".
It's easy to make a turkey/beef burger with lower salt and fat. Adding tablespoon of olive oil takes care of dryness without adding saturated fat. Forget rethinking chicken nuggets, the vegan ones sold in supermarkets are actually very close to fast food nuggets, just not as greasy. Do that.
Why are they even messing around with stuff like grain in burger? I've never witnessed a good vegy burger, even at the trendiest and most pricy places.
It's a problem with execution, not vision.