Picked this up from the About section of a new restaurant
"We are Encontro—from the verb “Encontrar” – “To meet, to find, or to discover”
Conceived to offer a new vision for craft beer & food in North Park.
Seasonal, chef-driven dishes served in a unique Paul Basile-designed space. Where cool coexists with quickness and convenience. And walk-up window eats—right in the heart of 30th Street—quell your late-night cravings."
I’m sorry…check that, no I’m not…but could they fit any more tired, trite foodie buzz words into their info page to describe themselves???
One look at the menu will tell you their new vision looks pretty much like every other San Diego menu. Not a new thing on it. Kale Caesar…check. Chopped Salad…check. Wedge Salad…check. Burger(s)…check. Something using Mary’s chicken…check. Something using Duroc pork…check. Yawn.
Seasonal, chef driven? What menu isn’t these days? So does that mean the menu will change and shift as the seasons do? Will certain menu items go off the menu when the ingredients go out of season?
Cool coexisting with quickness and convenience? What the hell does that mean.
It’s all just a little too cutesy, a little too contrived and a little too formulaic. Just sounds a little too insincere to me. When will we stop talking about food in overly reverential, awed and hushed tones as if it is the second coming of Escoffier?
Gimme a break and just gimme some decent food. I don’t need the side of hyperbole
Off the rant box. For all I know this place will be great, lord knows, they’ve got a great location…