Jessica Koslow was being interviewed on Good Food this morning when the discussion turned to her strategy behind choosing the location for Sqirl. She mentioned in passing that “the new place” would be on Barrington between Olympic and Pico, right near the Expo Line stop.
Does anyone know what she’s talking about? Did Sqirl decide to open a Westside location and I completely missed it?
I only caught the very beginning of the conversation while I was running errands this morning and Jessica said that she was opening a restaurant on the west side. I don’t think it’s an additional location of Sqrl, but a new concept. I thought I heard last year that she was going to open a new restaurant in Los Feliz, maybe she nixed that and decided to head further west.
Loved Sqirl the one time I went, but I shudder to think at how much the mark up will be w/ westside rent prices! Still very much looking forward to trying place when it opens, nonetheless.
The impression I got from the interview was she chose both locations because they were off the beaten path, allowing for more sustainable rent costs. That stretch of Barrington isn’t exactly prime real estate just yet.
But yeah, rents are bound to be higher over here regardless. And with this place as an anchor, plus the Expo Bundy stop right nearby, the neighborhood will probably change quickly with rents rising accordingly.
I imagine that, for the westside, that area is still relatively affordable. I actually wouldn’t mind seeing that stretch of Olympic and Pico change a little bit, as long as they don’t get ride of Don Antonio’s!
And the Liquid Kitty. No, I’ve never been, but I just get a kick out of the name… (sad, I know)