The female driven movement of sake in general in Japan is super strong, and this is something the article hasn’t focused on. One of my female friends is deep into the sake world there and has personal relationships with many breweries, writes numerous articles, hosts lectures, and is ambassador for several breweries (e.g. trade shows, tastings) and even has experience as a sake bar hostess pouring for customers (for hire). She (and quite a few others like her) are helping to promote sake, awareness, culture, history just within Japan and for one person doing all aspects aforementioned (not all at once) is amazing.
It’s also because females over there are better at networking/socializing and building interpersonal relationships on a more emotional level, and perhaps tell better stories for sake evangelism. Guys approach this differently, sometimes it works sometimes not as much. Of course for those that use what god gave them attract a large male social media followings (some pretend to be sake geeks but aren’t of course, but that’s how it is). Whatever helps bring people to the (sake) table.
The current master brewer of Hakurakusei (Niizawa Brewery’s younger label), Miyagi prefecture…she is about 23 years old, I believe.