I look at In-N-Out and Shake Shack, while offering the same kind of menu, as two different price points. If the price point didn’t stop expansion into LA and SD, it certainly shouldn’t stop it from dropping in the OC.
The Madness that is Shake Shack - Is it an Expensive Fast Food Burger? A Cheaper Gourmet Burger? (vs. Golden State) - Review and Pics
They will be in the OC no later than 2020. I predict 2 openings inside of malls.
from their 10-k
Our primary growth strategy is highly dependent on the availability of suitable locations and our ability to develop and open new Shacks on a timely basis and on terms attractive to us.
It’s been a long time since I’ve lived in OC, but I’ve never known the Irvine Company to offer attractive terms.
Believe it or not everything is not owned by the Irvine Co, it just seems like it. Mostly places not in the Costa Mesa, Irvine and Newport Beach area. Brea Mall is Simon. South Coast Plaza is owned by Segerstrom family. Don’t jinx us.
I vaguely recall reading/hearing somewhere that Shake Shack was looking at a spot on Arroyo Parkway in Pasadena.
ETA: Shoulda searched
They promise the world to their tenants nowadays.
Exactly. I find that odd. OC just seems as perfect a fit as there ever was. Maybe their research team doesn’t have a good understand of the California landscape, and it’s easier to just jump to well-known areas LA-SF-SD. But it seems an obvious fit to expand to OC even before LA. LA seems a much more difficult landscape with a hundred comparably hyped places like Cassell’s, Hi Ho and Burgers Never Say Die, a few having perfected the thin stacked patty model that maximizes carmelized beefy crust, making Shake Shack just one of many.
OC has a very strong chain restaurant, fast-casual food culture. And outsider chains tend to do very well there judging from the lines at Chick fil-A and Raising Cane’s. But now, it seems the Shake Shack hype and momentum is slowing down. I don’t think they missed the boat yet on OC, but they passed up a good opportunity for a few, now missed years, of really good profit that would have helped their stock prices.
Visited the recently opened Burbank SS
Pros: kiosk ordering. Perfectly cooked bacon
Cons: they don’t have their shit together like other SS’s. Way too much sport peppers on the smoke shack and uneven placement on both.
I used to get a burger, fries and a drink for ~$15 but now get 2 sandwiches and a water for $15.xx. I think the table next to me thought I was a madlad
Aging infrastructure will do that.
Last time I was at SS I ordered a double shack, chix shack and water for $17. There were a couple of people staring at me. It’s probably because I forgot to add on the black n white shake.
I think next time I’m moving back to a plain shackburger. There’s just something magical about it’s simplicity, when eaten as an add-on item.
The double and a chix shack is too much. My chix sand was way over sauced at the El Segundo branch.
It’s interesting, I actually don’t like finishing a double @ shake shack but I pounded the single + chicknshack without issue.
Hollywood/Glendale SS’s seem to be consistently good.
Did you see this Game of Thrones gimmick today?
I did not see this promo at Burbank! Evidently they’ll only have the shake though.
The Dracarys Burger is only available at:
Los Angeles: West Hollywood
Had my first LA Shake Shack yesterday in Hollywood. Horribly dry and tasteless; completely different from my experiences with the NYC locations. It was like a bad Carl’s Jr. burger.
The concrete was still delicious though.
My only SS experience was at that location, and while it wasn’t that bad, it was completely underwhelming. I have seen enough positive posts and replies to my experience that I’ll probably try it again, but I doubt I’ll go out of my way.
They’re opening a new location in Santa Monica on Wilshire at 5th at the former Panera Bread spot.
Oh, is THAT what’s going on w/ the Panera? I might give it a try during some sort of off hr since it’s so close by…
had my first shake shack burger at union station in dc last month while waiting for our train to new york. we were surprised by how much we liked it. far better than any fast food burger i’ve had–my last in-n-out experience was a while ago but i think i liked the shake shack burger and fries more.
it might even make me willing to to the mall of america (where the lone mn outpost is located) and that is saying something.