I received this recommendation from a reliable sushi compadre last year; however never got a chance to visit when they were located in the East Village. Unfortunately the original location was heavily damaged by fire earlier this year. Fortunately they’ve since resurfaced in Hell’s Kitchen, actually right across Ippudo on 51st St.
Stopped by for lunch yesterday and ordered the Matsu (deluxe) lunch special for $38. Happy to report everything hit the spot. Very good starter chawanmushi, silky soft & custardy with a pleasing savory dashi note. Fish were good, rice perhaps a touch softer than I would have liked. Overall a very competent and reasonably priced sushi option. Will have to come back again for a proper omakase dinner at the bar soon. I think its one of the few decent sushi bars open during lunch.
Note: They did get backed up right at opening with takeout orders. So may not be the best option if you are pressed for time.