Didn’t Infiniti (the car company) try a thematically similar (rock, water, trees) marketing campaign back in 1990? It was an infamous and complete failure.
I don’t suspect this marketing campaign is going to go much better (although I’m sure the food itself will be fine).
Perhaps there’ll be a dish that play with the concept of time? Maybe a venison sous vide and comes with a headphone so you can hear the sound of the exact animal you’re about to consume…illustrating nature’s life to death cycle?
I’m pretty sure it said Fall not that long ago I’ll believe it when I see it though as LA is such a tough city for restaurants. They’ve been dormant since Meteora opened and if they had kept a lot of their staff through the pandemic via takeout (which I find hard to believe), most of them might have gone over to open Meteora.
Vespertine in Culver City has been generally quiet since chef Jordan Kahn ceased the former two Michelin-starred restaurant’s dinner service almost four years ago. But the tasting menu boîte is coming back, wild-foraged ingredients, futuristic serviceware included. This time around, Kahn promises an evolution of the restaurant which includes collaborations with artists that work in other mediums such as music (Kahn is teaming up with Icelandic vocalist Jónsi and American producer/composer Paul Corley on Vespertine’s score); diners will continue to move through the restaurant’s various unique dining spaces as they experience the $395, 16-course menu.
In the spirit of rebirth, the multi-sensory, fine-dining restaurant from Chef Kahn has been renewed to reflect a thoughtful evolution of the ethos of Vespertine and will integrate world class collaborators from perfumers and musicians to designers and artisans
Only once very early on, although we did get multiple meals during their COVID takeout concept. It’s almost certainly sent to all their newsletter subscribers, which I forgot I was signed up for because it’s been so quiet since then. Looking at the reservation page it looks like the price is $395/person + drinks, tax, service