“Apothecary”? Does that mean weed is involved?
Didn’t Infiniti (the car company) try a thematically similar (rock, water, trees) marketing campaign back in 1990? It was an infamous and complete failure.
I don’t suspect this marketing campaign is going to go much better (although I’m sure the food itself will be fine).
“Bespoke”, so tailored to each diner’s tastes and needs?
Courtroom sketch of life-force healing succulents forthcoming?
“bespoke” “sound”, so each diner gets their own custom note played over and over throughout the meal.
Perhaps there’ll be a dish that play with the concept of time? Maybe a venison sous vide and comes with a headphone so you can hear the sound of the exact animal you’re about to consume…illustrating nature’s life to death cycle?
in your headphones, you will hear the deer talking to you (translated of course) “this is my gift to you, my body my life”