He wouldn’t sell many copies of a book that had only the two major facts:
The first is: “Populations that eat a so-called Western diet – generally defined as a diet consisting of lots of processed foods and meat, lots of added fat and sugar, lots of refined grains … invariably suffer from high rates of the so-called Western diseases: obesity, type 2 diabetes, cardiovascular disease and cancer.”
And the second is that people who eat a range of traditional diets don’t suffer from those diseases.