Heroic Deli, Adam Fleischman and Jeffery Merrihue’s new spot in Santa Monica, opened yesterday. I walked in around noon and ordered the OMG which is their $15 take on the Italian hero. There were 3 orders ahead of me and it took about 10 minutes to get my sandwich. The meats are good quality, but their giardiniera is only mildly spicy. It comes on a toasted ciabatta roll which I enjoyed.
It was good, but seemed small for a $15 sandwich. Would I go back considering Wexler’s is only one block away and Bay Cities is only a few more blocks past that? Maybe 1 out of 10 times. Their short rib sandwich sounds good so maybe I’ll go back to try it.