Anyone heard of this?
0 mention of names or what position these chefs were in at the restaurant. They could’ve been a dishwasher, janitor, a stage, line cook, or perhaps Thomas Keller or Roca brothers themselves…nobody knows.
ShariNori’s head chef posted on IG advertising it:
https://www.instagram.com/reel/CjJvZTWJOdx/?utm_source=ig_web_copy_link
I have not been but have friends who have tried ShariNori and recommended it. If it is legit, it’s more bad marketing more than anything.
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Huge red flag . " Great Wine ."
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I got a few names for y’all from their IG
Caleb Hernandez (Bouchon / TFL)
“Chef Collin” (Coi)
Timothy Brice
Jaclyn Gallo (knifepleat)
Jimmy Matiz (El Cellar)
“Chef Han”
“Chef Taylor” (FdL)
There’s more if you keep scrolling through the IG
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More digging on the bigger name draws:
Caleb Hernandez…no mention of his position at TFL or Bouchon
Jimmy Matiz…staged at Roca
Chef Collins…intern/stage at Coi while attending Culinary school
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… how many people that have worked with keller refer to him as a ‘celebrity chef’ …
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Maybe this might be the fyre festival of food festivals… oh wait, that’s happened already
And prob first 626 night market in Pasadena
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Dumb question…what’s a food designer?
It’s a stretch for some of these folks. Like they want to put just enough to make you think they have storied careers.
Seems like some marketing hoodwinking.
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No idea. Perhaps some sort of food stylist since he didn’t say R&D?
Curtis Stone is maybe more of a celebrity chef than an actual in-the-kitchen chef these days.
https://www.walmart.com/browse/curtis-stone/YnJhbmQ6Q3VydGlzIFN0b25l
A food designer for Curtis Stone probably helps develop recipes for Stone’s web site or cookbooks.
I think more the opposite, he was already quite busy and popular in Australia before moving to LA. I don’t think he had to open his restaurants, he wanted to and I’ve seen him in the kitchen at Gwen although it’s been a minute since I’ve been. I’ve seen him more as a celebrity chef that went back to running actual restaurants a bit while still doing his celebrity chefing, which no doubt pays out more for a given day’s time. I’d guess he’d been out of the restaurant sector for more than a decade before he opened up Maude. It’s impressive that he’s been able to create a couple pretty damn good restaurants after not being involved for so long.
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True enough, but a food designer is working for the celebrity chef part of Stone’s business, not Maude or Gwen.
My guess is these are just ambitious young cooks maybe inflating their resumes a bit. They’re not likely straight-up lying about where they worked / staged.
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Clever marketing
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