IMO Sugarfish stock has gone up massively in the past 2 years. Price has not gone up significantly compared to it’s competitors while quality is pretty much the same.
For $55 the “trust me” is edamame, sashimi app, 7 rounds of 2pc nigiri, and 2 hand rolls. Can’t beat it.
That said, the “18 finest japanese restaurants” is probably the wrong list for them to land on.