TL;DR Wowza
For those that are unfamiliar with the chain, it is a subsidiary of Bristol Farms. The Encinitas market is only the third store so far; a Mission Hills outlet is expected to open next year.
I would give them an A for prepared foods. They have an outstanding poke bar, a smoked bbq section (tried the brisket and it was very tender and smokey, although too salty), very thin crust pizza (and two deep dish), paninis, other sandwiches, pasta and rice bar, taco bar, salad bar, soup bar (including matzoh ball soup, at least for today), prepared meats and veggies. They also offer smoothies.
The meat section is phenomenal. The seafood section is great, although somewhat pricey. The produce section is strong. Lots and lots of cheeses.
There are some good deals to be had till Oct 18. Lots of free samples.
The workers are friendly and helpful, maybe too friendly. I jest.
Weaknesses: ethnic foods, bakery just ok
Interesting: They have an enclosed bee hive in the store. They have an open kitchen for short cooking classes ($20-30, sometimes free).