The original post (screenshot below) from Shibumi’s IG shows a photo of a sakura mochi, declaring it the “most iconic dessert in Japan”. It’s a bit past sakura season, but whatever - innocent enough.
But then the original post goes on to ask why this isn’t served at other Japanese restaurants, followed by the statement that “It’s because these Japanese restaurants don’t understand, appreciate or care about promoting what Japanese cuisine is all about. “
Now, it’s perfectly fine to promote one’s dishes, but tearing down the rest of Japanese restaurant community to make your shill stand out makes this reprehensible in my book. And yes, I will call that out, because a lot of good people are being denigrated with this single statement.
Apparently many others agree. A flood of IG comments criticizing the above statement have been posted (many of which have since been deleted). The original post was since amended, deleting the above quote - But no apologies or explanation from Shibumi.
The link to the post is here - the comments are still coming in.